Ph.D. and hospitality scholar
His long study of service and hospitality informs a deeply personal approach to understanding clients and building lasting relationships.
Itaewon, Seoul · Bespoke tailoring
From consultation and measurement to cutting, fitting, sewing and finishing, Lee Saeng Ro and his makers complete every stage within the atelier.
Open daily 10:00–19:00 · Requests welcome anytime

Master tailor · Scholar · Performer
For decades, Lee Saeng Ro has made garments for individuals in Itaewon—from suits for US presidents and international figures to clothes made for the defining moments of everyday life.
His long study of service and hospitality informs a deeply personal approach to understanding clients and building lasting relationships.
At 74, Lee stepped onto a new stage. Like his unforgettable pink suit, his work respects tradition without losing its individuality.
A documented life
Lee Saeng Ro’s story reaches beyond tailoring: decades at work in Itaewon, serious scholarship in hospitality, and the courage to begin a new musical chapter in his seventies.
KBS World profiled Lee and Itaewon’s tailoring tradition, recording his long career and enduring relationships with clients around the world.
View source · KBS WorldThe Korean Journalists Federation named him the menswear-design winner at its fifth Korea Best Brand Awards.
View source · Korean Journalists FederationHe earned his Ph.D. at Anyang University with research into hotel employees’ service orientation and business performance.
View source · RISS dissertation recordHe co-authored a peer-reviewed study on service orientation, job satisfaction and performance among hotel employees.
View source · Korea Citation IndexLee appeared on TV CHOSUN’s Mr. Trot 3 and performed “A Beautiful Heart,” subsequently released on the official soundtrack.
View source · Official recording
Made entirely in Itaewon
Consultations and fittings take place on the second floor, with every stage completed in the workroom above. An individual pattern is made for every client; most garments require one fitting and are completed in about a week. Even the buttonholes are stitched by hand in-house.




Beyond the suit
From precise suits to seasonal jackets and coats, and the smallest details of a shirt, we create garments around the way each client lives and dresses.

Fine custom shirts are made to complement a suit or stand on their own, with collar, cuff, fit and cloth selected for the individual.


Choose a distinctive jacket lining and add discreet initials or personal embroidery to shirt sleeves and cuffs.

Light, breathable linen jackets for warmer weather, balanced for comfort, purpose and a naturally relaxed silhouette.

Custom cashmere coats bring softness, warmth and a refined line to colder months. Cloth selection and availability vary with the season.

We assess the fit and length of existing garments and offer alterations where suitable, recommending the right approach after inspecting each piece.
The cloth library
Cloth from Ermenegildo Zegna and Loro Piana is regularly used and stocked. Drago and many other international mills can be sourced at short notice.
We consider Seoul’s seasons, purpose, weight, handle, comfort and drape to recommend the right cloth for the individual.
Private service
Private consultations and fittings at a residence or hotel are available by appointment for VIP clients.
Book a consultation
Visit the atelier
We recommend booking for an unhurried consultation without waiting. Requests may be sent anytime, with a prompt response guaranteed during working hours.

At the Itaewon-ro pedestrian crossing, look for the Sun's Tailor sign above the uphill road.

Follow the slope beside the building to the customer entrance on the second floor at the rear.
Share Sun's TailorScan to open this website on another phone.sunstailor.comAbout 300 m from Itaewon Station Exit 1, near the pedestrian crossing and Hana Bank. Follow the rising side road to the second-floor entrance at the rear.
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